Kim Kardashian West and dozens of other celebrities announced the freezing of their social media accounts to protest the spread of "hatred, propaganda and misinformation" on social media.
In a statement on Tuesday, she wrote: “The misinformation shared on social media is extremely influential.”
This move is part of the #StopHateforProfit (Stop Hate for Profit) movement, which was initiated by civil rights activists.
Many celebrities will freeze their accounts for 24 hours on Wednesday (September 16).
Kardashian said: "As these platforms continue to allow hatred, propaganda, and misinformation to spread, I can't stand idly by. This is caused by organizations that spread division and divide the United States."
She added: "The misinformation shared on social media has seriously affected our elections and undermined our democracy."
Katy Perry said, “When these platforms turn a blind eye to organizations and posts that spread hateful and false information, I can’t stand by.”
Other celebrities who agreed to participate in the boycott include actors Leonardo DiCaprio (Leonardo DiCaprio), Sacha Baron Cohen (Sacha Baron Cohen) and Jennifer Lawrence (Jennifer Lawrence,) and singer Katie · Perry (Katy Perry).
Perry wrote on the social media Instagram: “When these platforms turn a blind eye to organizations and posts that spread hateful and false information, I can’t stand by.”
The actor Ashton Kutcher, who has millions of followers, also joined the boycott. He said: "These tools cannot be used to spread hatred and violence."
The StopHateforProfit campaign started in June 2020, accusing Facebook and Instagram of not taking enough action to stop the dissemination of hate speech and false information.
The organization targets Facebook, which also owns social media such as Instagram and WhatsApp, which attracted nearly US$70 billion (56.7 billion pounds) in advertising revenue last year.
Thousands of American companies and major civil rights organizations, including the National Association of Colored People (NAACP) and the Anti-Defamation League (AD) have signed up for this campaign.
The organization said in a statement: "We are rapidly approaching one of the most important elections in American history"; "Facebook's uncontrolled and vaguely'change' statement is far from what is needed to protect our democracy. Necessary conditions."
Facebook response
Facebook said in June that it would label newsworthy articles and also identify "potentially harmful" or "misleading" articles.
Facebook CEO Mark Zuckerberg (Mark Zuckerberg; also translated Zuckerberg) also said that his company will "prohibit claims to be from a particular race, ethnic origin, nationality, religious belief, social status, sexual orientation, gender identity or immigration. People with identities pose a threat to the personal safety, health or living conditions of others."
He wrote in a statement: "The 2020 elections have begun to heat up... At this moment, Facebook will take additional precautions to help everyone stay safe and informed.
But the #StopHateforProfit advertising campaign required Facebook to do more preventive measures, and more than 90 companies subsequently suspended advertising on Facebook to support this boycott.
As a result of this boycott, Facebook's stock price fell sharply. American media reported that Zuckerberg's personal net worth has shrunk by $7.2 billion.
Regulators and policymakers around the world are paying attention to the growth of hate speech. Not only for Facebook, for all social media platforms, many countries and related technology companies are studying how to deal with these issues.
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